Our biggest launch of the year is almost there its giving us a million butterflies. Our new collection is a result of months of planning, sampling and designing. Every collection as you know involves a lot of research and most importantly conceptualizing a moodboard which we like.
The entire process took us 8-9 months and sampling alone took us a month with multiple colour iterations on different types of fabrics. Here is a shot of me seeing the rekh of all the new blocks
and here is our master ji making our desired colour
I can safely say making the entire collection has been a rollercoaster right from designing to sampling to finally shooting and we hope you can see the hard work we have put through.
Our idea this time was to launch familiar designs but in a house of ekam manner. With a total of 9 collections from Indigos to mughal butas to the chirpy rose to the suzani, we believe this collection has something for everyone.
It all started when a lot of our customers wanted us to launch womenswear seeing the beauty of the prints we do. We used to receive multiple messages everyday that can we get a kurta stitched or can you make a dress from it? After deliberating a lot, we finally decided that its time to launch something which will round up our brand so well.
Our collection is actually divided into 3 parts:
We have been experimenting with natural indigo dyes since 3 years and we can safely say that wearing a 100% handmade non chemical treated product has a charm of its own.
Each garment you see in the indigo collection has been blockprinted by hand using traditional Dabu process using 100% vegetable dyes near Jaipur, India. Even our black prism collection is made up of iron shavings which is makes it one of a kind.
With easy silhouettes and the calming blues, Indigo is indeed a treasure trove.
Anyone who thinks about Jaipur or sanganeri block printing immediately relates to the beautiful mughal prints. Be it the traditional poppy made famous by Brigette Singh or the cypress trees commonly found hand painted on indian monuments. Its the relatability and beauty of these butas that made us reinvent them and give them a House Of Ekam twist.
Our poppy and cypress buta are unlike anything you will see. They have been hand sketched, hand painted, hand carved then hand blockprinted on 100% cotton in the rich tones of reds and greens.
Here is some behind the scenes from our designer Lakshay when he was conceptualizing the butas and some of the shots from our factory when it was getting blockprinted by hand
Our mughal collection has been printed to give womenswear a modern look be it the use of poppys in Kaftans and dresses or using pastel cypress trees, everything you see has been ideated to keep our moto of merging traditional with modernity.
Easily one of our favorites and already something people have their eyes on, our suzani and black prism collection is all about bringing traditional indian handicrafts to the forefront. Suzani as a textile originated in Kazakhstan, Uzbekistan and other central asian countries. The idea was to keep the primary color Orange of Suzani and revolve our design so that it represents a suzani chakra with orange and blue suzani flowers all over.
Black prism as the name suggests is a homage to a japanese artist and our favourite color. Made entirely with vegetable dyes, the striking combination of orange and black will surely make you stand out.
We hope you like our labour of love and have as much fun in wearing it like we had in creating it for you.